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Design Concept

Drawing upon The Mill in Hershey’s heritage, our logo design and brand system artfully blend the establishment’s storied past with its fresh, modern dining experience. The mark takes its cue from the Mill’s original building architecture, symbolizing the restaurant’s roots in craftsmanship and tradition, while the refined typeface and warm, contemporary color palette reflect the culinary innovation and hospitality at its core. Together, these elements create a cohesive, elevated identity that honors history, delights guests, and stands as a signature of quality in every aspect of The Mill’s offering.