Category Archives: Op-Ed

Marketing in Religious Organizations

“Our organization does not do marketing campaigns.” That’s what a VP for one of the largest protestant denominations said to me during a recent conversation. I gasped silently and thought to myself, Did I misunderstand his statement? Unfortunately, I had not. To be honest, the world of faith does not intersect easily with seemingly big-business—read, “unspiritual”—concepts such as...
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State of the Web – Faster, Louder, and Out of Control!

Over the past 20 years, the Internet has made information more widely available than ever before. This has had the unfortunate side effect of making information vie for the attention of the user, with often ugly results. As of writing, the web is hopefully as segmented as will ever be. Thanks to the three current...
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