Monthly Archives: November 2013

Marketing in Religious Organizations

“Our organization does not do marketing campaigns.” That’s what a VP for one of the largest protestant denominations said to me during a recent conversation. I gasped silently and thought to myself, Did I misunderstand his statement? Unfortunately, I had not. To be honest, the world of faith does not intersect easily with seemingly big-business—read, “unspiritual”—concepts such as...
Read more